The Original Cupkeeper
Rock Werchter (RW) was a pioneer in Belgium when it banned all cardboard cup holders from its festival meadow. Koen Scholiers (Live Nation Belgium):
Until five years ago we used the cardboard trays of Jupiler. But festivalgoers threw these away. Thousands of cardboard trays had to be cleaned up, separated from other waste and finally recycled. The Cupkeeper has been an excellent alternative: first of all, it is not left behind since fans like the product and the RW branding on it. Secondly, the Cupkeeper speeds up the bar handling of drinks: festivalgoers take six beers in one hand (or even twelve beers in two hands). The Cupkeeper is sold at all bars in RW and the net profit is nice. Finally, fans reuse their Cupkeeper many times for several years.
Value for event organizers
Efficiency : More efficient bar handling.
Small Cupkeeper (cups of 18-33cl), Large Cupkeeper (25-55cl).
Profit : Even if the organizer pays the full cost, selling the cupkeeper at the bars is
profitable. In addition, part of the cost can be financed by a sponsor.
Environment : No waste of cardboard and related cleaning costs.
The cupkeeper is a must-have gadget and is not left on the festival meadow.
It is made of food-grade polypropylene and can be recycled.
Value for sponsors
Visibility : Ample printing options on the handle.
The cupkeeper is frequently reused during other events.
Value for fans
Experience : Must-have gadget of their sports team or preferred festival.
Beautiful design.
Efficiency : One person can carry 12 drinks.
Economy : The cupkeeper is durable and robust. It can be used for many years.
Value for sponsors
Visibility : Ample printing options on the handle.
The cupkeeper is frequently reused during other events.
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